Do I have to replace my current ticketing platform?

No. Keep Eventbrite, Skiddle, Ticketmaster or your existing stack and TakeTheCrowd adds activation, consent, CRM enrichment and AI revenue on top. Native TakeTheCrowd ticketing is also available for operators who want the complete journey.

What is Crowd Capture Rate?

Crowd Capture Rate is the percentage of total attendees identified as individual, named, consented contacts in your owned audience-not merely the primary buyer attached to a group order.

Does the AI work in a loud venue?

Yes. Voice AI handles proactive conversations before and after the event. Inside the venue, mobile Chat AI manages concierge questions, offers and purchases without competing with the sound system.

Who owns the audience data?

The promoter owns the first-party audience relationship. Consent is recorded per attendee, with promoter marketing and optional partner permissions held independently.

How quickly can an event go live?

A focused pilot can be configured in days. The exact timetable depends on ticketing access, event operations, consent wording, inventory and CRM integration.

Are the demonstration figures guaranteed?

No. Metrics shown in the product demonstrations are illustrative scenarios, not established TakeTheCrowd averages or promises of future performance.

The ticketing & crowd engagement platform

Take The
Crowd

The ticket is the door. The relationship is the real value.

Sell the ticket. Identify every attendee. Engage the crowd. Increase their spend. Build an audience that compounds with every event.

See how it works Book a demo

Works with your existing ticketing. Native ticketing also available.

The ticketing & crowd engagement platform

Take The
Crowd

The ticket is the door. The relationship is the real value.

Sell the ticket. Identify every attendee. Engage the crowd. Increase their spend. Build an audience that compounds with every event.

See how it works Book a demo

Works with your existing ticketing. Native ticketing also available.

The problem

The audience leak

You filled
the room.
Then lost
the crowd.

A group order gives you one buyer record. The rest of the room enters, spends and disappears as unnamed attendance.

What you know

Primary buyer profile

What walked in

The crowd

Individual relationships waiting to be captured

The signature KPI

Crowd
Capture Rate

The percentage of total attendees who become individual, named, consented contacts in your owned audience.

Most promoters do not know how much of the room they lose because nobody has measured it this way.

What is your Crowd Capture Rate?

Illustrative event

10,000People attend

8,000Identified fans

80%Crowd Capture Rate

Four connected engines

One platform.
Four engines.

Capture, engagement, revenue and audience value operate as one continuous system.

Identify

Know every individual behind every ticket.Turn anonymous attendees into known, consented fan relationships.

Engage

Engage every fan before, during and after the event.Tailored Voice AI and Chat AI conversations at every stage.

Monetise

Turn engagement into additional revenue.Sell VIP, drinks, merchandise, hospitality, upgrades and experiences.

Compound

Every event makes your audience more valuable.Grow your contact database and market directly to fans for future events.

Three revenue windows

Before. During.
After.

The commercial relationship is not limited to the moment a ticket is purchased.

Before the event

Build anticipation. Open the first revenue window.

Voice AI reaches identified attendees before arrival with timely, inventory-aware offers.

VIP upgradesFast-track entryTables and hospitalityDrinks packages

During the event

The venue is loud. The sales engine is not.

Mobile Chat AI answers questions and completes relevant purchases without adding pressure to venue staff.

MerchandiseFood and drinkAfterparty accessEvent concierge

After the event

Keep the relationship when the lights come up.

Follow up with consented fans, future-event access and relevant partner opportunities.

Future eventsLoyalty journeysAudience reactivationSponsor campaigns

The Fan Revenue Loop

Every event makes
the next one stronger.

The platform learns who attends, what they value and when they are ready to return.

Sell

Identify

Engage

Monetise

Learn

Resell

Owned profiles grow

Offer relevance improves

Repeat demand compounds

Fit the operation you already run

Keep your ticketing.
Or use ours.

Already have a ticketing platform? No problem.

Existing ticketing

Keep it. Connect it.

Connect your existing ticketing platform to TakeTheCrowd and let the customer journey continue beyond the ticket sale.

Ticket Sold → Contact Captured → Relationship Nurtured → More Revenue

Works with compatible ticketing platforms and integrations.

TakeTheCrowd ticketing

Or let us handle it.

Need ticketing too? Use TakeTheCrowd for the complete journey from ticket sale through to audience engagement and future events.

Ticket → Fan → Customer → Repeat Customer

Either way, the ticket is just the start.

Core capability

Built for the
whole room.

One operating layer across identity, engagement, commerce and audience intelligence.

Individual QR activation

Every attendee activates their own identity and consent.

Promoter CRM ownership

One consented profile across attendance, spend and engagement.

Voice + Chat AI

Two channels share context, inventory and commercial intent.

Live command centre

See capture, revenue, audience growth and AI contribution.

Commercial model

Aligned to value.
Not software seats.

Public pricing stays simple. Detailed transaction mechanics belong in the private promoter presentation.

Founding promoter pilot

Prove it on one event.

A scoped implementation covering event configuration, activation, consent, AI journeys and commercial reporting.

Defined pilot event
Platform onboarding
Activation and AI configuration
Illustrative performance review

Discuss a pilot

Platform partnership

Scale across the calendar.

Commercials combine platform access, identified activations and participation in value created. Stadium and enterprise structures are bespoke.

Existing or native ticketing
Event portfolio reporting
Audience intelligence
Campaign and sponsor operations

Build the commercial model

FAQ

The questions
serious operators ask.

The public answers. The detailed mechanics sit behind the promoter access gate.

Enter How It Works

The room is already full of value

Own
Every Room.

Show us one upcoming event. We will map the audience, revenue windows and relationship value currently disappearing at the door.

Take TheCrowd

Take TheCrowd

You filledthe room.Then lostthe crowd.

CrowdCapture Rate

One platform.Four engines.

Identify

Engage

Monetise

Compound

Before. During.After.

Build anticipation. Open the first revenue window.

The venue is loud. The sales engine is not.

Keep the relationship when the lights come up.

Every event makesthe next one stronger.

Keep your ticketing.Or use ours.

Keep it. Connect it.

Or let us handle it.

Built for thewhole room.

Individual QR activation

Promoter CRM ownership

Voice + Chat AI

Live command centre

Aligned to value.Not software seats.

Prove it on one event.

Scale across the calendar.

The questionsserious operators ask.

01Do I have to replace my current ticketing platform?

02What is Crowd Capture Rate?

03Does the AI work in a loud venue?

04Who owns the audience data?

05How quickly can an event go live?

06Are the demonstration figures guaranteed?

OwnEvery Room.

Take The
Crowd

Take The
Crowd

You filled
the room.
Then lost
the crowd.

Crowd
Capture Rate

One platform.
Four engines.

Before. During.
After.

Every event makes
the next one stronger.

Keep your ticketing.
Or use ours.

Built for the
whole room.

Aligned to value.
Not software seats.

The questions
serious operators ask.

Own
Every Room.